Alpha Asset Management M.F.M.C., a member of the Alpha Bank Group, is one of Greece's leading asset management companies, managing €8 billion in assets and serving over 85,000 private clients and more than 50 institutional clients for over 36 years. The Company offers 50 mutual funds covering all major investment categories, as well as tailored investment strategies for institutional clients across asset classes, through segregated mandates. Its team of 50 highly qualified professionals, bringing decades of experience, is the driving force behind Alpha Asset Management’s ongoing success and commitment to delivering exceptional results and generate values for its clients.

In December 2018, Alpha Asset Management M.F.M.C. became a signatory to the United Nations-backed "Principles for Responsible Investments" initiative. The Group's ESG Policy sets out guiding principles to ensure that information on ESG risks and opportunities are appropriately incorporated into the investment management process. As of 31 December 2025, Alpha Asset Management had a 60.3 per cent. market share in products promoting sustainability characteristics, with a €1.5 billion in assets under management.